Computer Arts magazine #187 Does commerciality strangle innovation? Discuss…

November 14, 2011

No one ever wants to produce dull or uninspiring creative. However, the sad truth is that in any commercial design situation there will be occasions where creatives do have to spend time churning out template-driven work. I invited six industry professionals to discuss how creativity and inspiration can be applied to any design job, and how to work with clients to develop more innovative work. Our panelists also swapped advice on how to stay inspired and hired.


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